I left home with a humble suitcase and a solo mission.
Building a wardrobe from scratch may seem daunting... turns out I was built for the job. I had just left UCT and had a clean slate to redefine my style - just what I needed after 4 years of stale campus fashion.
The task of building a wardrobe from scratch may seem daunting but it turns out I was built for the job. I had a clean slate to redefine my style - which I never quite figured out at home. On my off days, I spent my time navigating the dense alleyways to find the very best boutiques.
I researched exactly where all the cool-kids were shopping, made friends with the store assistants and even learned how to say "Where did you get that?" in Vietnamese so I could stop girls on the streets.
All while regularly getting lost, it was worth it. For the first time, I was shopping successfully every time. I was spoiled for cut, quality and fabrics: falling in love with the feel of the silks, the structure of the linens and the touch of the cottons. I quickly built a wardrobe that was minimal, versatile and better yet: local.
I had the idea to share this experience back home, and wanted to continue to support my favourite Vietnamese boutiques from back home in SA. I thought “If not now, then when?” and got straight to work.
The Hems collections are sourced entirely by hand on the ground in Saigon. This way, each garment tells a story.
‘hẻm’ is Vietnamese for 'narrow road or alley'.
‘the hems’ are the roads of Saigon I travelled to bring stories to your wardrobe.
Welcome to the story, let's build your wardrobe together!
Sarah Jane | @sezi_j 🖤