As you may know, every single item on our site has personally been sourced from a number of labels in Vietnam. This is The Hems' unique offering - granting you exclusive access to a carefully curated collection of Vietnam's cutest fits. But what does this mean exactly?
Do I haggle for cheap clothes at the overcrowded markets? Of course not! The Hems only stocks made-in-Vietnam boutique-labels. So to fill you in on where your clothes come from, I'll be interviewing a few of our key brands.
There's such an incredible movement right now to know where your clothing comes from; how it's made and even the stories behind the brand. That's why sharing this is so important - it really helps keep the trust we've developed with The Hems' community!
Brand Focus: MOONCHIC
For the first #behindthehems blog post, I interviewed a young label that's been behind some of this year's best selling looks: MOONCHIC. I prepared a couple of questions for their founder, Miss Ha Nguyen and Marketing Director, Bảo Dũng.
Check them out on Facebook and Instagram.
1) What is the story of Moonchic? What inspired the brand to start?
"Before I founded Moonchic, I worked for my family's brand - Bestmum Maternity which is a local maternity brand since 1998. So naturally I had an early interest in fashion. I wanted to bring something better to the local customers. That’s when I decided to turned all my thoughts and drafts in my mind into Moonchic Clothing, We opened our first store on Ba Trieu Street, famously known as the fashion street in Hanoi."
Pictured: A look from the founder's family business - Bestmum Maternity. Have you ever?!?!
2) Who are "Moongirls"?
"Moongirls represent all the young women out there who embrace their unique beauty. Our slogan will always be “Trendy and Mindful Products” - which means that we not only care about stylish clothes but also the quality of every piece."
"When it comes to Moonchic, there are 3 words to describe us in general: modern, chic and confident. Hopefully in the future, we can expand our positive community and make more girls feel empowered about theirselves."
3) How big is your team?
Our Moonteam has 6 people in the head-office and about 7 staff at the Moonchic Flagship Store. Our design team is a part of this too - they are all young talented local designers.
4) Can you tell me a bit about your factory?
I am lucky to share my factory with my parent's business, the Bestmum Maternity factory. Because many of the workers choose to work for my parents for 20 years - I believe they feel confident with the working environment. We always make sure to maintain the safest and happiest working conditions for all the workers.The factory is located right here in the centre of Hanoi, so I spend a lot of my time there.
5) Where do you source all the materials for Moonchic?
There is a local fashion market, where we buy all the materials and fabrics. When you return to Vietnam, we would love to show you!
THE HEMS X MOONCHIC
Thanks for reading - we hope this post has given you a better idea of where your clothes come from. Take a look at how we've styled some of our favourite Moonchic items!
Until next time!